I’m a little skeptical of Too Faced. I think that their marketing (AKA hype) and packaging (juvenile bordering on tacky) tend to outshine their products. However, a free full-size product (especially an unreleased, just-announced one!) is nothing to sneeze at, so when I saw that they were giving out their new Born This Way Concealer at Generation Beauty in Toronto, there may or may not have been some running and elbowing to get in line. (There was. Literally. But that’s a tale for another time.)
Concealer has to be one of my favourite makeup products. Gimme concealer and brows and I feel all perky and new. I’ve tried a lot of concealers, so I like to think that I have a pretty good frame of reference. As such, I thought it would be useful to compare this newbie concealer to some well-known formulas in the concealer world: one of my old faves, and one of my new faves.
To establish some context, I’ll give you a brief rundown of the Nars Radiant Creamy Concealer. I wear the shade Amande in this one, and it’s probably my most repurchased product ever in the history of all products that I’ve ever used. For realsies. The shade is a toasty almond colour, and perfect to wear under my eyes or to subtly brighten up my face. The packaging is sleek with a traditional doe-foot, so no complaints from me there. Texture-wise, it is the thickest, heaviest, and moussiest of the three concealers, but I’ve never had a problem with caking or creasing. When I don’t have time for a lot of blending or fussing, or if I won’t be wearing colour corrector or foundation, I reach for this baby.
The Urban Decay Naked Skin Concealer is a new addition to my collection. Initially I purchased it in Dark Neutral because that was the darkest shade, but that one was shamefully light to be called the darkest and required some aggressive colour correcting and blending to make it work. Nonetheless, I fell in love with its liquid-y, weightless, ultra-pigmented formula. The packaging is minimalist chic, which I’m totally down for. My only complaint in that department is that the wand is super weird – it’s like if a spatula and a doe-foot had a very strange little baby. It doesn’t really impact the product’s performance – I’m just being a perfectionist jerk here.
I shed a tear of joy for my bank account when they came out with darker colours. Dark Golden (pictured) is an almost perfect match for me – only light colour correction is necessary. The formula is still light and pigmented, and I’m thrilled about it. A little bit goes a very long way.
Pleasantly enough, the Too Faced Born This Way Concealer sits between the two of them in terms of formula. It shares UD’s amazing pigmentation, but is not quite as fluid in its consistency. At the same time, it isn’t as thick as the Nars – it’s a perfect blend of the two of them. Like the UD, a little bit goes a very long way. I haven’t experienced any creasing/caking or greasiness, although you should be aware that that’s never really a problem for me. The packaging is surprisingly low-key for TF – likely to match the Born This Way Foundation bottle. I like the applicator more than I like the Nars one, oddly enough – the doe-foot is a little shorter, fatter, and easier to control. Props to TF for making a bit of a more inclusive shade range on the first release (which UD didn’t do) – I wear Dark, and I don’t even wear the darkest shade in this one!
Overall, they’re three fantastic concealers, and asking me to choose a favourite is like asking me to choose which of my cat’s lil bean toes is the cutest. Impossible. It’s really a matter of preference. If you like a thick and versatile concealer, go for the Nars; if you want a very fluid and lightweight concealer, UD is your friend; if you want the best of both worlds, pick up that TF Born This Way (when it comes out, of course).