I bought this product because of the name. I’m a sucker for a good pun. (But then when they released these in the US they called them Rimmel Show-Offs? They’re still Apocalips in Canada, though.)
I also bought this because it was touted as a dupe for the YSL Glossy Stains; however, since biting the bullet a few months ago and actually buying a glossy stain, I can safely say that they are completely different products.
The Rimmel Apocalips (or Show-Offs, depending on where you are) are essentially a liquid lipstick. They come in a wide variety of shades. I went for this hot pink, Stellar.
The packaging is nice – sleek but funky in Rimmel’s signature style. The applicator is a modified doe-foot with a dip in the middle that holds product.
The product itself is a very thin, pigmented liquid. It’s not particularly drying, nor is it particularly moisturizing, even though it dries to a super glossy finish.
Now, I have to be honest with you: I’ve never worn this out of the house.
I’m not intimidated by the colour, even though it’s probably the brightest lip colour I own. No, I don’t shy away from bold reds and pinks. I haven’t worn this out of the house for three reasons, and I think you can see most of those reasons on my lips in the swatch above:
1. It is super liquid-y and pigmented. Because it is so liquid-y, it transfers to my teeth SO easily. Seriously. I had to smile, wipe my teeth, then snap the photo. For me, this is a dealbreaker – I don’t want to go out and worry that there’s lipstick on my teeth!
2. The applicator’s dip, although it seems genius at first, makes application difficult. It deposits too much product in awkward places (especially around the lip-line), making it really hard to get the crisp line that is key when wearing a bold lip colour.
3. It settles into every single one of my lip lines. Every. One.
It’s also worth nothing that the formula smells like a mixture of old-school makeup, melting plastic, and flowers.
Despite this, I really love the colour – it’s a near-neon coral!
If the formula were a little bit thicker to keep the product on the lips, and the applicator more conventional, I think Rimmel really could’ve hit it out of the park. Most people really love these, though. I suppose they just aren’t for me.