Here’s the thing – sometimes I like gimmicks, and sometimes I don’t. I like them if they work and make sense, and I dislike them if they don’t. In a mascara market that’s completely saturated, brands only have the formula, the brush, and the packaging to set themselves apart from the competition. So I don’t blame Givenchy for creating the Noir Interdit Mascara and equipping it with a wand that bends at a 90 degree angle.
The packaging is absolutely gorgeous – weighted, heavy and luxe, I’d expect nothing less from Givenchy. But as a drugstore mascara lover, packaging isn’t really make-or-break for me when in this department.
The wand is perhaps the most interesting and innovative thing about this product. It bends and snaps into place at a right angle. This immediately reminded me of my makeup artistry days: whenever I do someone else’s makeup, I always bend the disposable mascara wand at a 90-degree angle before applying it. I find it gives me better control and prevents smudging. The idea behind the Givenchy brush, I suppose, is similar.
The brush itself has plastic bristles on one side.
The formula promises length, and boy does it deliver. This mascara is definitely for people who already have quite thick lashes, and want more length, definition, and separation. On my thin lashes, I prefer volume over length if I can’t have both, so a mascara like this one that gives all length and no volume really doesn’t do it for me. That being said, it’s pretty nice over a volumizing mascara like the L’Oreal Voluminous Lash Paradise if you like to layer and want some added drama!
Really, the only wholly negative thing I have to say about it relates to the scent. It’s super perfumey, and the smell lingers. Have you ever been able to smell your eyelashes? Because I have, thanks to Givenchy, and I just don’t find that necessary.
Overall, though, it’s a pretty decent mascara and I plan to use it for layering in the future.
Thank you to Givenchy for sending this product my way for testing and review.