Generation Beauty Toronto

So ipsyOS generously gave tickets to Content Creators (or “stylists,” which I find hilarious because clothing-wise I have zero style) for their first Generation Beauty event in Toronto. I was planning to go anyway, but the prospect of VIP treatment for being a blogger was super exciting too! Plus, it was my birthday weekend, so visiting my mom just made sense.


Overall, it was fun, but an exhausting day. When they tell you that you’ll be on your feet the whole time, they mean the WHOLE time. It was cool to meet YouTubers that I’ve been watching for a while and new artists that I think are amazing, too. In Canada, it’s a unique opportunity and I hope there will be more YouTube events in the GTA in the future – I think it’ll help hold onto some of the Canadian vloggers so that we don’t end up with a Brain Drain situation.

I mention in the video that I’m not sure what I was expecting, but I certainly wasn’t expecting to hop from line to line to get free stuff… I’m not sure. Maybe I should have done better research and been more prepared beforehand! There’s some drama and frustration at the end that’s worth watching though.

The experience was certainly a unique one!

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